Gym Rescue ended it’s three episode test run back on August 24th and the results have yet to be confirmed as success or failure but it isn’t too late to do a general revue on the series. The series capitalized on improvement series like Kitchen Nightmares and took it in the gym field. It brought about some interesting twists and turns with some people who were resistant to help. However, hosts Randy Couture and Frank Shamrock did find a way to assist the people that called upon their help. There are three things that should be addressed in terms of the series overall that made it successful in helping the gyms:
Expert Help
Obviously the best factor to making a successful improvement show is to choose a good host or hosts. This was the case with both Couture and Shamrock who both built gym franchises from the ground up. In addition the hosts brought in various experts from other walks of life who had also built success in the fitness industry. All of this expert experience was used to help the struggling gym owners revamp their gyms. This included physically renovating the gym, developing sales tactics and working on fitness programs.
Variety of Gyms
Even though two out of the three gyms that were helped in the series were located in Florida, there was always some variety associated with the gyms involved. For example the Women’s Gym in Colorado was specifically geared towards women while the T-3 Gym was geared towards obstacle course athletes. This led to different tactics in improving the gyms that were struggling and it involved working with the unique gym owners. There was also variety in working with and utilizing the assets that were already in the gym. One example is that the Dynamic Fitness gym had WSOF World Champion Jessica Aguilar on staff.
Results
There was a little bit of controversy in that the gym owner of T-3, now Xcelerated Fitness, claimed that Gym Rescue hurt his business and that Shamrock hit on his wife. Regardless there was at least some initial success in all three gyms following the revamp. It was also measured in a three month span following the renovation and as mentioned sales were always up. There were examples though of the gym owners deciding not to follow the experts advice though. Also some gyms changed leadership, but overall they were met with success.