Enter the Mind of “The Spider”
Controversy sells. This is probably one of the simplest and most effective strategies of marketing. Controversy is used and manipulated in nearly every sales situation and usually takes its audience…
The Strikeforce Situation: A Dilemma or Opportunity?
Fighters outside of the Ultimate Fighting Championship (UFC) have been arguing for their place in the sport for a long time now. Some get their shot, and some do fairly…
Kryptonite to the Honorable Fighter: Testosterone Replacement Therapy
Performance enhancing drugs have always been a problem in sports. Most recently, Alistair Overeem has brought the issue back in to the spotlight in MMA. His eptistosterone/testosterone levels were significantly…
All I want for Christmas: Ronda “Rowdy” Rousey vs. Cris “Cyborg” Evangelista
Cyborg has been an MMA household name since beating Gina Corano two years ago. In her last ten fights she has knocked out every opponent except one who she beat…